Lionsgate, the Hollywood powerhouse, has officially entered uncharted territory by teaming up with Runway ML in a groundbreaking partnership. The deal focuses on leveraging artificial intelligence to create and train a new, bespoke AI model built around Lionsgate’s extensive proprietary catalog. Designed to empower filmmakers, directors, and creative professionals,
AI model is set to enhance cinematic storytelling by generating stunning video and VFX content that can be fine-tuned using Runway’s innovative suite of creative tools.
The move stands as a bold step forward for Lionsgate, a studio backed by a library of over 20,000 titles and an iconic collection of film and TV franchises that have reshaped modern cinema. Among them: The Hunger Games, John Wick, Saw, Rambo, Twilight, and The Expendables. As a leader in both foreign and independent film, Lionsgate’s ventures into AI indicate a fresh chapter in content creation.
“Runway is a visionary partner,” said Michael Burns, Vice Chair of Lionsgate. “This collaboration gives us the chance to harness AI’s potential for cutting-edge, cost-effective content creation. Many of our filmmakers are already exploring how this technology can enrich both pre- and post-production phases. We see AI as a powerful tool for boosting our current operations while opening new creative horizons.”
For Runway ML, a company known for its leadership in AI-driven creative technologies, the partnership aligns with its mission to provide top-tier tools for creators to augment their workflows and reimagine storytelling. “The history of art is tied to the evolution of technology,” said Runway co-founder and CEO Cristóbal Valenzuela. “At Runway, we’re committed to building transformative platforms for artistic expression, and with Lionsgate, we’re taking a huge step in that direction. Their creative team is visionary, and we’re excited to help bring their ideas to life.”
With AI rapidly changing the landscape of media and entertainment, Lionsgate’s partnership with Runway could mark the beginning of a new era in how films are imagined, crafted, and delivered.
Read more here : https://runwayml.com/news/runway-partners-with-lionsgate
