Opinion – Are Movie Studios Downplaying the Role of VFX?

Have you ever noticed the Behind the scene photos or Bts videos with gray backdrops behind the actors, and sets? Is that a new technique for keying and 3d Vfx? or are they going with roto for all the shots…Well actually no
Most of the sets are green or blue screens.

You may frequently heared this during behind the screen making videos “We shot mostly every with practical effects” and “All in-camera effects No CGI / Zero CGI involved”, “There’s no bluescreen or greenscreen in this film”.

Even if a movie don’t have fewer CG sequences they will contain hundreds of additional split screens, lots of clean-ups, wire/rig removal, Set extensions , crew paint-outs, retimes, repos, sky replacements, face replacements, green screen replacements, monitor replacements, bullet hits, muzzle flashes, set/scene enhancements… you name it.

Why does VFX get downplayed even when a job is well done?

Public’s perception

In recent years, there have been instances where audiences have criticized movies for relying too heavily on CGI, claiming it distracts from the storytelling and immersion.

This backlash might have led some studios to downplay the role of VFX in their promotional campaigns, fearing that it might turn away audiences who prefer more practical filmmaking approaches. However, it is essential to remember that VFX, when used thoughtfully and skillfully, can elevate a film and create moments that would be otherwise impossible to achieve.

The PR strategy

VFX artists and technicians work tirelessly to create stunning visuals that captivate viewers and contribute to the overall cinematic experience. Yet, despite their immense contributions, there has been a noticeable trend of movie studios downplaying the role of VFX in their PR strategies to promoting practical effects and emphasizing on-location shooting will appeal to audiences who appreciate the authenticity of physical filmmaking techniques.

Is it wondering if the Director keeps whining about using digital Visual effects and wants everything in the camera? while the studio worked for his movies to keep winning VFX Oscars. I can’t wait until his upcoming movie is nominated for best visual effects oscar and we get to see this nuclear explosion complete with a breakdown of CG render passes and fx renders and then see it put together in the Vfx bake-off reel.

They want to keep the some Vfx works under wraps and keep whining about CGI and start to get more awards and more recognition.

We have to change this public perception narrative that lots of vfx is bad movies, and shot  in practical is a good film.

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