You may have heard of the Five Stages of Grief. It’s a well-known psychological theory that explains how people react to traumatic events. When someone goes through a really difficult experience, they’ll likely go through a series of emotional stages: Denial, Anger, Bargaining, Depression, and Acceptance.
Interestingly, we’re seeing a similar phenomenon happening in the visual effects industry with the rise of Artificial Intelligence. Artists who were once excited about AI are now becoming hesitant and even avoiding the latest advancements. They’re becoming harder to reach, and it’s a big shift in the industry.
1. Denial -“AI Art I only saw in some funny presentations about office related stuff but not in actual work yet”
The initial reaction to AI in VFX was often one of disbelief and skepticism. Many artists believed that AI would never be able to replicate the creativity and intuition of human artists. Midjourney v5 is said to be capable of creating photorealistic images at a cinematic quality level right now.
2. Anger -“AI is stealing our jobs”
While the Lawsuit against Copyright infringement still going on Many Tech companies are investing in its own generative AI art solutions Some artists and filmmakers became angry and frustrated. But the fact is, any new technology is designed to automate routine, repetitive, and time-consuming tasks, freeing up humans to focus on more creative and complex tasks that require human skills
3. Bargaining – “AI is Just another Tool”
Some artists and filmmakers began to see the potential benefits of AI and started to explore ways to incorporate it into their work. They hoped that by using AI, they could increase their companies productivity and efficiency and create more stunning visual effects. By automating certain tasks, They can focus on more complex and creative work, which can result in higher quality output.
4. Depression – “Hollywood Productions need precision”.
A sense of loss and despair. When they don’t update them self and out of the loop. They also feel a sense of disconnection from their work and their peers. It’s important to understand that AI doesn’t help in every situation.
5. Acceptance – “AI is just another Tool”
They Slowly embrace the potential of AI in creating visual effects and see it as a tool to enhance their creativity and productivity. VFX In our view, AI/Machine learning can indeed bring tremendous value to organizations if they understand how to leverage it.
Bottom line is A bunch of people who don’t adapt will lose their jobs. AI will absolutely change our industry, and many will suffer as the transition changes jobs, Technology always challenged us and changed the job landscape. jobs will change, some might disappear, but new ones will emerge.
Let’s embrace the potential of AI in the VFX industry and use it to enhance our creativity and productivity.
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